With the first branded content for Tavernello created by Maccio Capatonda, the Caviro company was awarded the Best Film award at the "Wine Spectator Video Contest" in New York, the most prestigious award in the sector sponsored by the most titled magazine in the world.
First time for a video directed by an Italian director.
With the second video the bar had risen a lot, considering the previous one.
But also in this case Maccio and the Micidial team of authors hit the mark. Tavernello becomes a must-have, a product that those who have never tasted it want to do, because "it's not bad" as Maccio says in the commercial, after having included all the worst rumors about wine in the video and transforming the work into a real one and its own introspective short film. Sales of Tavernello go up and the world of communication remains to look at the brilliant work of an artist with inexhaustible and brazen creativity, provocative, irreverent but always with a great social and intelligent background.
And one goal: to make people die with laughter